The effects of source credibility and message variation on mail survey response behaviour
Stavros P Kalafatis and Debra Riley; Markos H. Tsogas; Jimmy Clodine-Florent
| Year of publication: |
2012
|
|---|---|
| Authors: | Kalafatis, Stavros P. ; Riley, Debra ; Tsogas, Markos H. ; Clodine-Florent, Jimmy |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 3, p. 391-406
|
| Subject: | Glaubwürdigkeit | Credibility | Experiment | Befragung | Interview | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562246