The effects of sponsorship termination on the sponsored team's fans and rival fans : a choice modelling experiment
Khaled Hamad Almaiman
| Year of publication: |
2024
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| Authors: | Almaiman, Khaled Hamad |
| Published in: |
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-44713-7. - 2024, p. 1-9
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| Subject: | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Arbeitsgruppe | Team | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-44713-7_1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015064284