The Effects of the Teenagers (as Web Experts) in the Family Decision Making in Online Purchase Process: an Application to the Booking of Tourist Nights

The main objective of our study is to provide some answers to the following questions: What are the determinants of the expertise of the internet for the Tunisian teenager? What is the degree of influence of teenager, who is assumed an expert of the internet, in the process of family decision-making? In What phase of the process, the teenager will be the more active and influential? The results of this research have showed that the teenagers, as experts on the web, spend more than 7 h / per week on the Internet for entertainment purposes. Also, they are connected to the Internet much more than the other members of the family and they are recognized as experts by the other members of the family. Similarly, it has been proven that adolescent has a very strong influence in choice and booking of trips online especially in phases of initiation and search for information rather than in the stages of evaluation of alternatives and the decision making.