The effects of thin and heavy media images on overweight and underweight consumers : social comparison processes and behavioral implications
Dirk Smeesters ; Thomas Mussweiler; Naomi Mandel
| Year of publication: |
2010
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|---|---|
| Authors: | Smeesters, Dirk ; Mußweiler, Thomas ; Mandel, Naomi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 6, p. 930-949
|
| Subject: | Werbung | Advertising | Frauen | Women | Soziales Verhalten | Social behaviour | Körpergewicht | Body weight |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003962537