The effects of use of multiple social media platforms on firm performance : an empirical study
Chia-Ching Chou, Chieh Lee, Xinyuan Tao, Zhuang Qian, Zhasmina Tacheva
| Year of publication: |
2022
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|---|---|
| Authors: | Chou, Chia-Ching ; Lee, Chieh ; Tao, Xinyuan ; Qian, Zhuang ; Tacheva, Zhasmina |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2048013-1. - Vol. 21.2022, 2, p. 129-143
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| Subject: | Facebook | social media | Twitter | YouTube | Social Web | Social web | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMDM.2022.121929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013256568