The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
| Year of publication: |
2006
|
|---|---|
| Authors: | Overby, Jeffrey W. ; Lee, Eun-Ju |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 10-11, p. 1160-1166
|
| Publisher: |
Elsevier |