The effects of visual and emotional advertising : an information-processing approach
Andrew A. Mitchell
| Year of publication: |
1983
|
|---|---|
| Authors: | Mitchell, Andrew A. |
| Published in: |
Advertising and consumer psychology. - Lexington, Mass. [u.a.] : Lexington Books, ISBN 0-669-05766-5. - 1983, p. 197-217
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002501462