The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Anindya Ghose, Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh
| Year of publication: |
2024
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|---|---|
| Authors: | Ghose, Anindya ; Lee, Heeseung Andrew ; Nam, Kihwan ; Oh, Wonseok |
| Subject: | nudge | pressure-based nudges | self-assurance-based nudges | scarcity | social persuasion | digital marketing | field experiments | Feldforschung | Field research | Social Marketing | Social marketing | Online-Handel | Online retailing | Nudge | Verhaltensökonomik | Behavioral economics | Experiment | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231180494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584395