The elicitation capabilities of qualitative projective techniques in political brand image research
Christopher Pich and Guja Armannsdottir; Dianne Dean
| Year of publication: |
2015
|
|---|---|
| Authors: | Pich, Christopher ; Guja Armannsdottir ; Dean, Dianne |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 3, p. 357-394
|
| Subject: | Markenimage | Brand image | Qualitative Methode | Qualitative method | Marktforschung | Market research | Markenführung | Brand management | Befragung | Interview | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011376253