The emergence of neuromarketing investigated through online public communications (2002-2008)
Year of publication: |
2021
|
---|---|
Authors: | Levallois, Clement ; Smidts, Ale ; Wouters, Paul |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 63.2021, 3, p. 443-466
|
Subject: | digital humanities | neuroeconomics | Neuromarketing | university-industry relations | World Wide Web | Internet | Kommunikation | Communication | Neuroökonomie | Neuroeconomics | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
-
Digital-Ökonomie : wie unser Denken und Handeln manipuliert wird
Jänig, Christian, (2021)
-
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula, (2015)
-
Consumer neuroscience : past, present, and future
Karmarkar, Uma R., (2019)
- More ...
-
Translating Upwards : Linking the Neural and Social Sciences via Neuroeconomics
Levallois, Clement, (2015)
-
THEMA: HRM EN COMPETENTIEMANAGEMENT - Filosofisch kijken naar kwaliteit
Wouters, Paul, (2009)
-
Counting publications and citations: Is more always better?
Waltman, Ludo, (2013)
- More ...