The emergent male shopper : an identification of male supermarket shopper types
Year of publication: |
2011
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Authors: | Mortimer, Gary |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | groceries | shopping | supermarkets | male shopper types | cluster analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Mortimer, Gary (2011) The emergent male shopper : an identification of male supermarket shopper types. In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever, University of Liverpool, Liverpool. QUT Business School; School of Advertising, Marketing and Public Relations |
Source: | BASE |
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