The emotion of pride in consumer behaviour and marketing : a review, classification and future research agenda
Harleen Kaur, Harsh V. Verma
| Year of publication: |
2023
|
|---|---|
| Authors: | Kaur, Harleen ; Verma, Harsh V. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 2538372-3. - Vol. 46.2023, 4, p. 579-604
|
| Subject: | Brand pride | Consumer behaviour | Consumer emotions | Consumer pride | Consumption emotions | Marketing management | Pride | Systematic literature review | TCCM framework | Konsumentenverhalten | Emotion | Marketing | Marketingmanagement | Bibliometrie | Bibliometrics | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-10-2021-0772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314572