The empirical research of the theoretical framework of marketing mix standardization and adaptation for international markets
Beata Šeinauskienė and Regina Virvilaitė
| Year of publication: |
2008
|
|---|---|
| Authors: | Šeinauskienė, Beata ; Virvilaitė, Regina |
| Published in: |
Business strategies for economies in transition : book of readings on CEE countries. - Newcastle upon Tyne : Cambridge Scholars Publ., ISBN 1-4438-0049-X. - 2008, p. 26-60
|
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Standardisierung | Standardization |