The entitlement/forgiveness conflict of self-relevant and self-neutral relationships during service failure and recovery
Year of publication: |
2019
|
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Authors: | Wolter, Jeremy S. ; Bacile, Todd J. ; Smith, Jeffery S. ; Giebelhausen, Michael |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 104.2019, p. 233-246
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Subject: | Consumer-brand identification | Self-brand connection | Customer entitlement | Customer forgiveness | Service failure | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Emotion |
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