The entrepreneur's guide to market research
Anne M. Wenzel
| Year of publication: |
2012
|
|---|---|
| Authors: | Wenzel, Anne M. |
| Publisher: |
Santa Barbara, Calif. [u.a.] : Praeger |
| Subject: | Marktforschung | Market research | Unternehmer | Entrepreneurs | Unternehmensplanung | Corporate planning | Entrepreneurship | Marktanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 167 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index What market research is and isn't -- Typical outline for a business plan market analysis -- Types of market research -- Developing a demographic profile -- Researching trends in our markets -- Distribution and spending patterns -- Estimating the size and growth of the market -- The competition: competitors, emerging trends and technologies -- Exploratory market research -- Putting it all together -- Fitting the market analysis into the business plan. |
| ISBN: | 978-0-313-39605-2 ; 0-313-39605-1 ; 978-0-313-39606-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013485406