The erchants of meta : a search agenda to understand the future of retailing in the metaverse
Kiwoong Yoo, Roman Welden, Kelly Hewett, Michael Haenlein
| Year of publication: |
2023
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|---|---|
| Authors: | Yoo, Kiwoong ; Welden, Roman ; Hewett, Kelly ; Haenlein, Michael |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 2, p. 173-192
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| Subject: | Metaverse | Transitory metaverse | Virtual reality | Augmented reality | Blockchain | Non-fungible token | Virtuelle Realität | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.02.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321945