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The estimation of pre- and post-promotion dips with store-level scanner data

H. J. van Heerde, P. S. H. Leeflang and D. R. Wittink
Year of publication:
1999
Authors: Heerde, H. J. van ; Leeflang, Peter ; Wittink, Dick R.
Publisher: Groningen
Subject: Werbung | Advertising | Marketing | Absatz | Sales | Niederlande | Netherlands
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