The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships
Bryan P. Bergeron
| Year of publication: |
2001
|
|---|---|
| Authors: | Bergeron, Bryan P. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Customer relations | Electronic commerce | Unternehmen | Web Site | Kundentreue |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 261 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-136479-X |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004603581