The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships
Bryan P. Bergeron
| Year of publication: |
2001
|
|---|---|
| Authors: | Bergeron, Bryan P. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmarketing | Relationship marketing | Intelligenz | Intelligence | Emotion | Electronic Commerce | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXVI, 261 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-136479-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001489626