Type of publication: | Article |
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Language: | English |
Notes: | Basu, Kunal and Palazzo, Guido (2007) The Ethical Backlash of Corporate Branding. Journal of Business Ethics, 73 (4). pp. 333-346. |
Other identifiers: | 10.1007/s10551-006-9210-6 [DOI] |
Source: | BASE |
Persistent link: https://www.econbiz.de/10011423858