The EU as superordinate brand origin : an entitativity perspective
Adamantios Diamantopoulos, Marc Herz and Nicole Koschate-Fischer
| Year of publication: |
2017
|
|---|---|
| Authors: | Diamantopoulos, Adamantios ; Herz, Marc ; Koschate-Fischer, Nicole |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 2, p. 183-205
|
| Subject: | European Union | Brand evaluation | Country of origin | International marketing | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Internationales Marketing | EU-Staaten | EU countries | Ursprungsregeln | Rules of origin | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | EU-Binnenmarkt | Single European market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2015-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673989