The evaluation of hotel website functionality by fuzzy analytic hierarchy process
Year of publication: |
2012
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Authors: | Ip, Crystal ; Law, Rob ; Lee, Hee Andy |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 3/4, p. 263-278
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Subject: | Website | Bewertung | Evaluation | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Hotellerie | Hotel industry |
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