The evolution of sales forecasting management : a 20-year longitudinal study of forecasting practices
Teresa M. McCarthy, Donna F. Davis, Susan L. Golicic and John T. Mentzer
| Year of publication: |
2006
|
|---|---|
| Authors: | Byrne, Teresa M. McCarthy ; Davis, Donna F. ; Golicic, Susan L. ; Mentzer, John T. |
| Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 783432-9. - Vol. 25.2006, 5, p. 303-324
|
| Subject: | Prognoseverfahren | Forecasting model | Absatz | Sales | Prognose | Forecast | Marktforschung | Market research | Längsschnittanalyse | Longitudinal analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003364181