The evolution of sales forecasting management: a 20-year longitudinal study of forecasting practices
| Year of publication: |
2006
|
|---|---|
| Authors: | Mccarthy, Teresa M. ; Davis, Donna F. ; Golicic, Susan L. ; Mentzer, John T. |
| Published in: |
Journal of forecasting. - Chichester : Wiley, ISSN 0277-6693, ZDB-ID 7834329. - Vol. 25.2006, 5, p. 303-324
|