The evolving brand logic: a service-dominant logic perspective
| Year of publication: |
2009
|
|---|---|
| Authors: | Merz, Michael A. ; He, Yi ; Vargo, Stephen L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 3, p. 328-344
|