The Evolving Role of Storytelling in Marketing: From Tradition to AI-Powered Narratives

This chapter explores the transformative role of Artificial Intelligence (AI) in modern marketing, focusing on its impact on storytelling and consumer engagement. It discusses the evolution of marketing from traditional methods to AI-driven storytelling techniques that leverage data analytics, personalization, and automation to create compelling brand narratives. The chapter provides a comprehensive literature review, covering key AI technologies such as natural language processing, machine learning, and predictive analytics, and their applications in marketing. Additionally, the ethical considerations and transparency challenges associated with AI-driven marketing strategies are examined. The chapter aims to offer valuable insights into the future of AI in content marketing and provide practical recommendations for brands looking to leverage AI to enhance their storytelling capabilities.