THE EXPANSION OF OUTLETS, GENERIC BRANDS AND LOW COST SERVICES: A CHANGE IN THE BEHAVIOR OF COSTUMERS IN FRONT OF THE RECESSION
| Year of publication: |
2010
|
|---|---|
| Authors: | González Sabaté, Lucinio ; Guitert Catasús, Mar |
| Published in: |
Alta dirección. - Barcelona : Ed. Nauta, ISSN 0002-6549, ZDB-ID 831505. - Vol. 46.2010, 271, p. 29-37
|