The face value of foreign currency on consumer price perception—The moderating effect of product substitution

The face value of foreign currency on consumer price perception—The moderating effect of product substitution

Lin, Ying-Ching, (2013)

The face value of foreign currency on consumer price perception : the moderating effect of product substitution

Lin, Ying-ching, (2013)

The Sense and Nonsense of Consumer Product Testing: How to Identify Whether Consumers Are Blindly Loyal?

Raghubir, Priya, (2009)