The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff
Clara Shih
| Year of publication: |
2009 ; 1. print.
|
|---|---|
| Authors: | Shih, Clara Chung-wai |
| Publisher: |
Boston : Prentice Hall |
| Subject: | Internet | Soziales Netzwerk | Portal <Internet> | Werbung | Marketing | Facebook | Business enterprises | Computer networks | Online social networks |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 236 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-715222-3 ; 0-13-715222-1 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004935901