The facets of consumer-based food label equity : measurement, structure and managerial relevance
François Coderre, Lucie Sirieix, Pierre Valette-Florence
| Year of publication: |
2022
|
|---|---|
| Authors: | Coderre, François ; Sirieix, Lucie ; Valette-Florence, Pierre |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
|
| Subject: | Food label equity | Food product marketing | Measurement scale | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Lebensmittelsicherheit | Food safety | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102838 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169642