The fall of advertising and the rise of PR
Al Ries and Laura Ries
| Year of publication: |
2002 ; 1. ed.
|
|---|---|
| Authors: | Ries, Al ; Ries, Laura |
| Publisher: |
New York, NY : HarperBusiness |
| Subject: | Werbung | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 295 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-06-008198-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731712