//-->
Consumer behavior, retailer power and market performance in consumer goods industries
Porter, Michael E., (1974)
Demand and supply determinants of advertising intensity among convenience goods
Meisel, John B., (1979)
Analitical marketing
Simon, Leonard S., (1970)
Game theory
Fudenberg, Drew, (1991)
Fudenberg, Drew, (1992)
Dynamic models of oligopoly : a vol. in the Theory of the Firm and Industrial Organization Section
Fudenberg, Drew, (1986)