The first export order : a marketing innovation revisited
Dave Crick and James Crick
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Crick, Dave ; Crick, James |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 2, p. 77-89
|
| Subject: | export | internationalisation | UK | Export | Exportwirtschaft | Export sector | Theorie | Theory | Globalisierung | Globalization | Internationales Marketing | International marketing | Innovation | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2014.1001870 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011577602