The first modern health communication campaign in Europe : explicit and implicit strategic intents
Øystein Pedersen Dahlen
| Year of publication: |
2024
|
|---|---|
| Authors: | Dahlen, Øystein Pedersen |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 29.2024, 7, p. 74-91
|
| Subject: | Health campaign | Modernity | PR history | Social change | Strategic intent | System theory | Sozialer Wandel | Gesundheitswesen | Health care system | Gesundheit | Health | Europa | Europe | Geschichte | History |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-08-2023-0106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272616