The formation of key marketing variable expectations and their impact on firm performance : some experimental evidence
Rashi Glazer, Joel H. Steckel and Russell S. Winer
| Year of publication: |
1989
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|---|---|
| Authors: | Glazer, Rashi |
| Other Persons: | Steckel, Joel H. (contributor) ; Winer, Russell S. (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 8.1989, 1, p. 18-34
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| Subject: | Marketingmanagement | Marketing management | Rationale Erwartung | Rational expectations | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001090755