The Functions of Language in Realizing the Indonesian Culinary on the Official Tourism Website of Indonesia : A Tourism Discourse Perspective

A tourism website is essentially an important domain in realizing the tourism products. Indeed, official tourism websites can be very powerful tool in representing the norms and values, which travelers should purportedly observe. However, there is only limited research on the constructions of tourism destination images and in particular on how official tourism websites promote products. Therefore, this study aimed at examining how the effective use of language and visual elements in realizing the Indonesian culinary on the official tourism website of Indonesia (OTWI). Implementing a discourse approach, the analysis was conducted on both language and visual elements. Discourse analysis, text and visual imaginary of the official tourism websites were selected for investigation. The use of lexical and syntactical aspects in the official tourism website of Indonesia are the focus of textual analysis. Furthermore, visual elements such as modality and salience are also looked over. The findings revels that both, textual and visual elements, types complement each other as tourism discourse resources in realizing Indonesian culinary as the tourist attraction on OTWI