The future of global business : a reader

Michael R. Czinkota; Masaaki Kotabe; Ilkka A. Ronkainen [eds.]

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.

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Year of publication:	2011
Other Persons:	Czinkota, Michael R. (contributor) ; Kotabe, Masaaki (contributor) ; Ronkainen, Ilkka A. (contributor)
Publisher:	New York, NY [u.a.] : Routledge
Subject:	Internationales Marketing \| International marketing \| Internationaler Markteintritt \| International market entry \| Welthandel \| Supply Chain Management
Description of contents:	Table of Contents [gbv.de]

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Extent:	XVI, 752 S. graph. Darst.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors ; Reprint
Language:	English
Notes:	Enth. 25 Beitr.
ISBN:	0-415-80093-5 ; 978-0-415-80093-8 ; 978-0-203-87813-2
Classification:	Außenwirtschaft: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009262070