The future of trade shows: insights from a scenario analysis
| Year of publication: |
2010
|
|---|---|
| Authors: | Kirchgeorg, Manfred ; Jung, Kathrin ; Klante, Oliver |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 25.2010, 4 (1.1.), p. 301-313
|