The Get Ready Mind-Set: How Gearing Up for Later Impacts Effort Allocation Now
| Year of publication: |
2010
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|---|---|
| Authors: | Bosmans, Anick ; Pieters, Rik ; Baumgartner, Hans |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 1, p. 98-108
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