The global marketing imperative
Michael R. Czinkota ; Ilkka A. Ronkainen ; John J. Tarrant
| Year of publication: |
1996 ; 1996 print.
|
|---|---|
| Authors: | Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Tarrant, John J. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 308 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3550-4 ; 0-8442-3010-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004319919