The Global Public Relations Handbook : Theory, Research, and Practice

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Contributor Biographies -- I: Conceptual Foundations of Global Public Relations -- 1. Comparative Political Systems and Public Relations: An Overview -- Introduction -- Democracies Versus Authoritarian Regimes -- Comparing Variations among Democracies -- Comparing Other Political Systems -- Conclusion -- Note -- References -- 2. The Intersection of Political and Economic Systems in Global Public Relations Practice -- Politics and Public Relations -- Economics and Public Relations -- Is Rational Choice Still Rational? -- The Level of Economic Development and Public Relations -- Concluding Thoughts -- References -- 3. Culture: The "Silent" Language is also the "Neglected" Language -- Culture as an Antecedent for Public Relations -- The Impact of Public Relations on Culture -- Public Relations as a Culture -- Conclusion -- References -- 4. The Media, International, Transnational and Global Public Relations -- From Media to Mediatization -- International, Transnational and Global Media Relations -- Public Relations and the Media in the 21st Century -- Media Control -- Media Diffusion -- Media Access -- Conclusion -- Note -- References -- 5. The Nexus between Activism and Public Relations -- Environmental Variables and Activism -- Literature on Activism and Public Relations from 2009-2019 -- Future Research and Conclusion -- References -- II: Current Key Global Players -- 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations -- Introduction -- Widening the Context: Professionalization, Professional Associations, and Codes of Ethics -- National and International Codes -- Toward Ethical Futures: Strategies and a Conclusion -- References.