The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
| Year of publication: |
2006
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|---|---|
| Authors: | Kivetz, Ran ; Urminsky, Oleg ; Zheng, Yuhuang |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 43.2006, 1, p. 39-58
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