The good guys don't always win: the effect of valence on service perceptions and consequences
| Year of publication: |
2006
|
|---|---|
| Authors: | Brady, Michael K. ; Voorhees, Clay M. ; Jr, J.Joseph Cronin ; Bourdeau, Brian L. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 20.2006, 2, p. 83-91
|