The Google Model : Managing Continuous Innovation in a Rapidly Changing World

by Annika Steiber

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google, and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

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Year of publication:	2014
Authors:	Steiber, Annika
Publisher:	Cham : Springer International Publishing
Subject:	Adaptability \| Ambidextrous Organization \| Competitiveness \| Continuous Innovation \| Google \| Open Innovation \| Innovationsmanagement \| Innovation management \| Organisationale Ambidextrie \| Ambidextrous organization \| Innovation \| Open innovation \| Organisatorischer Wandel \| Organizational change \| Suchmaschine \| Search engine
Description of contents:	Part I: A New Set of Management Principles -- Part II: The Case of Google -- Part III: Continuous Innovation -- A Critical Business Skill. Description [swbplus.bsz-bw.de]

Extent:	Online-Ressource (XIV, 125 p. 5 illus, online resource)
Series:	Management for Professionals SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Foreword; Preface; Contents; 1: Introduction; 1.1 Those Who Cannot Remember the Past; 1.2 If the Rate of Change on the Outside Exceeds the Rate of Change on the Inside,; 1.3 But There Are Companies That Have Succeeded; 1.4 A Look in the Rearview Mirror; 1.5 Management and Organization Are Continuously Changing; 1.6 But Change Spreads Slowly; 1.7 Google, a Management Model for a Rapidly Changing World; 1.8 Organization of This Book; 1.8.1 Part I: A New Set of Management Principles; 1.8.2 Part II: The Case of Google; 1.8.3 Part III: Continuous Innovation: A Critical Business Skill; References Part I: A New Set of Management Principles2: Management Principles for Continuous Innovation; 2.1 Continuous Innovation; 2.2 System Effects: We Don´t Know Exactly What´s Happening; 2.3 The Company Model of the Future: A Paradox; 2.4 Innovation Research; 2.4.1 Management Innovations and Innovation Capabilities; 2.4.2 The Company System´s Importance to Innovation Capabilities; 2.5 Six Management Principles; 2.5.1 Dynamic Capabilities; 2.5.2 A Continuously Changing Organization; 2.5.2.1 On the Border Between Order and Chaos; 2.5.2.2 Time-Axis Thinking 2.5.2.3 Choosing What to Adapt to in Real Time2.5.2.4 Three Different Leadership Roles; 2.5.3 A People-Centric Approach; 2.5.4 Ambidextrous Organization; 2.5.4.1 Balancing Production and Innovation; 2.5.5 An Open Organization That Networks with Its Surroundings; 2.5.6 A Systems Approach; 2.6 Introduction to Part II: The Case of Google; References; Part II: The Case of Google; 3: Google´s Model for Innovation; 3.1 Primary Driving Forces Behind Google´s Innovative Energy; 3.2 How Google Began; 3.3 How Does Google Build in Innovative Capabilities?; 3.4 Role of the Founders and the Management 3.4.1 The Vision, Mission, and Values Established by the Founders3.4.2 A Committed and Consistent Board and Management Team; 3.4.3 Final Thoughts About the Founders and Management; 3.5 The Culture Governs Daily Operations; 3.5.1 A Company Culture According to the Founders´ Values; 3.6 Google´s Company Culture; 3.6.1 Category 1: Focus; 3.6.1.1 Organizing the World´s Information; 3.6.1.2 Hiring the Right People; 3.6.1.3 Focus on Innovation; 3.6.1.4 Individual Independence; 3.6.1.5 The 70-20-10 Rule; 3.6.1.6 The Engineer as King; 3.6.2 Category 2: Ambition; 3.6.2.1 Think Big 3.6.2.2 Continuous Change3.6.2.3 Fewer and Larger; 3.6.2.4 Developing the Business Model Over Time; 3.6.2.5 The 20% Rule; 3.6.2.6 Creative Environment; 3.6.2.7 Data-Driven Decisions; 3.6.2.8 An International and Diversified Company; 3.6.3 Category 3: Cooperation and Collaboration; 3.6.3.1 Openness and Trust; 3.6.3.2 Fast and Scalable; 3.6.3.3 Risk Taking and Passion; 3.6.3.4 Humble and Scrappy; 3.6.3.5 Self-organization and Fairness; 3.6.4 Category 4: Ethics; 3.6.5 Final Thoughts About Company Culture; 3.7 The Right People: A Key Resource to Cultivate; 3.7.1 Choosing the Right People 3.7.2 Socialization of New Employees
ISBN:	978-3-319-04208-4 ; 978-3-319-04207-7
Other identifiers:	10.1007/978-3-319-04208-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014019381