The Greater Memorability of Self-Generated versus Externally Presented Product Information
| Year of publication: |
1996
|
|---|---|
| Authors: | Reardon, Richard ; Moore, David J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 13.1996, 3, p. 305-320
|