The "green" knight in silver armor : using label color and package shape to overcome the weakness bias against eco-friendly detergent
Michael Hair, Hailey Depoister, Edmund Hershberger
| Year of publication: |
2025
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|---|---|
| Authors: | Hair, Michael ; Depoister, Hailey ; Hershberger, Edmund |
| Published in: |
Journal of philanthropy. - Hoboken, NJ : Wiley, ISSN 3064-7878, ZDB-ID 3207188-7. - Vol. 30.2025, 2, Art.-No. e70019, p. 1-22
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| Subject: | eco-friendly packaging | green marketing | label design | packaging design | sustainable marketing | Öko-Marketing | Green marketing | Verpackung | Packaging | Umweltzeichen | Eco-label | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Öko-Produkt | Sustainable product | Warenkennzeichnung | Product labelling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.70019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015453302