The greenguard effect : when and why consumers react less negatively following green product failures
Ali Tezer, Matthew Philp, Anshu Suri
| Year of publication: |
2024
|
|---|---|
| Authors: | Tezer, Ali ; Philp, Matthew ; Suri, Anshu |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 5, p. 1513-1530
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| Subject: | Sustainability | Corporate social responsibility | Prosocial behavior | Green products | Product failures | Corporate Social Responsibility | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Nachhaltigkeit | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00991-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192921