The halo model of origin images : conceptualisation and initial empirical test
Year of publication: |
2013
|
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Authors: | Josiassen, Alexander ; Lukas, Bryan A. ; Whitwell, Gregory J. ; Assaf, A. Georges |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 4, p. 253-266
|
Subject: | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Produktqualität | Product quality | Performance-Messung | Performance measurement |
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