The Hand, the Bill... or Both? The Role of Credibility in Handbill Acceptance
| Year of publication: |
2012
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|---|---|
| Authors: | Prendergast, Gerard P ; Wai, King Ting ; Cheung, Wing Yi |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 1, p. 128-128
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