The Handbook of Creativity & Innovation in Business : A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

Part I: The Philosophy, Physiology & Psychology of Creative Intelligence -- A World Of Creative Intelligence -- The Human Brain: Cortex, Lobes, Neural networks and Problem Solved! -- Thinking Modes and Techniques -- Using a Metacognitive Model for Creative work -- Metacognitive Exercises that Develop Creative Intelligence -- How the brain creates problems – malfunctions, lapses, bias and prejudice -- Person: Personality, Affect, and Inventiveness -- Part II: The Process of Creative Endeavours -- Creative Thinking: Designed for Humans -- Creative Thinking, Problem Solving and Ideation Tools -- Design Thinking as a Problem Solving Tool -- Elegance of Expression – Aesthetics, Genesis and Persuasion -- Intention to Create Meaningful Creative Outcomes: Tenders, bids and client pitches -- Idea Testing and Selection -- Part III: Highly Innovative Organizations, Creative Leadership & Genii -- The Creative Organisation -- A Climate for Creative Endeavors -- Entrepreneurship & Intrapreneurship -- Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership -- Creativity and Leadership -- Nurture the Genii: Possibilities -- Index.